Have you ever been frantically trying to get yourself ready for an event, and you’ve sent your family off to get in their ‘nice’ outfit, when your 11 year old daughter walks out wearing something from an Miley Cyrus music video?
“No, not that, go put on that nice dress I got you when we went out the other day from the place!” you yell as you try not to stab yourself in the eyeball with your mascara.
“But I hate it. I’m wearing this!”. Further arguments ensue. Great, you are already late.
Why can’t this be easy? You know that she is growing up, and that she is making her own decisions, and you encourage that. You were that young once too, and can relate.
But why does that self expression have to happen RIGHT NOW?
Well, this was the moment of panic for me. I had 5 children to get out the door, and the little ones were easy. But my bigger kid?
How I wished for that elusive outfit that she would wear without question.
That ‘nice outfit’ that I knew was hanging in her closet, that I knew she loved, that I loved seeing her wear.
I didn’t want to stress about that one particular detail EVERY TIME WE LEFT THE HOUSE. I literally had no time to deal with this ongoing drama. Did I mention I was late?
Well, I already had a background in fashion, in my previous womenswear label. So I got to work, spending three years studying patternmaking, while completing my law and commerce degrees. This issue deserved to be addressed properly, ladies.
I already had a distaste for cheap disposable fashion, but as I studied, I developed a bigger criteria list for my label.
- My brand had to make pieces that kids ACTUALLY loved to wear. Not just what parents WANTED them to wear.
- They had to be made in Australia. Ethically.
- They had to be made using the best quality natural fibres, with the highest standard of construction. Nothing but the best for my kids.
And Hendrik Clothing Company was born. I created patterns that focus on timeless styles, modern colour palettes and details. Oh, the details!
Now here is the moment I knew I was onto something- I couldn’t walk out of the house without people asking me where my kids clothes were from (Yep, by this stage I was actively testing my patterns, and my kids wardrobes were TO DIE FOR.)
Our customers favourite feature? We embroider our ‘mark’ on each piece in a different spot. It’s a little love note from me to you, and let’s be honest, it has become iconic now. (You can read more on that HERE)
So, if you are finally ready to find that happy place where you know your tween will be ready to go without all that stress, come and join the rest of our mums who adore Hendrik.
If you’ve stuck around this long, you deserve a little gift- sign up for our email list and grab a code for 10% off your first order.
Lovely to meet you,