As a very lucky mother to four children, shall I tell you how much children’s clothing I have seen in my ‘career’? Let me just say dressing my children (and myself- but that’s a different journey) in garments that are stylish, comfortable, high-quality and versatile is very important to me.
Many many moons ago, I had a small womenswear brand. I would talk to my beautiful customers (who were often mothers) who would lament the lack of dresses for their daughter. It was a common complaint; there was a vast range of lovely, locally made baby/small children clothes which seemed to magically disappear upon their daughters turning 9 or so. Likewise, when their daughters turned into young women, there was a burgeoning range of beautifully made women’s clothes that are ethically and locally made. What happens to those girls between those ages?
What happens to those girls who don’t want to dress like six year olds, but also not like twenty-one year olds? Who want to avoid the fast fashion rat race? Who are sick of the mass produced, mediocre quality, outdated offerings of the large department stores? Who want a dress that feels great, is in keeping with current trends, that they can style in virtually any way, that actually FITS them?
Girls, I hear ya! I am passionate about delivering a thoughtful, handmade piece to you. Something a bit different. Something that might come closer to reflecting your true style.
I believe that a girl’s body is very different from a grown woman’s figure, so I spent a few years studying patternmaking, focusing on the developing figure for both boys and girls. This gave me the understanding that while an eleven year old MAY fit into an XS, it is usually not the right fit around the shoulders, across the back and the length of torso, just to state a few. While I could go on forever about the importance of fit (let alone comfort), it is enough to say that I am committed to it, and my first collection reflects that.
So now, you can find us creating our pieces in our beachside studio, collaborating with inspiring people and floating in the ocean (it’s research, alright?). As an added emblem of our authenticity, I embroider our mark on each piece in a different spot.
Why don’t you try one on and tell me what you think?