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Our Hendrik girls BTS...captured in my shop (eek I

Our Hendrik girls BTS...captured in my shop (eek I can say that now!) for our studio shots for @theiconicau. All 3 are friends kids- don't they look amazing?Dressed by Hendrik-The Ruffle Wrap Dress is dropping in Sept 💃Coordinated by @ladylisawilsonShot by @carlyco_auHMUA by @soozsmall #AteamAll of which are my friends too 🤙My village is pretty special- you should come visit us st our shop when it FINALLY opens 😄 #lockdownBTW, your reaction to my post had me 😭 all over again! Thank you all so much, for all your support- makes me think I'm doing something right 😂#tweengirls #ethicalfashionaustralia #iconicbrands @theiconickids #tweenfashion #sustainabletween #teenfashion #girlsdress #tweendress #hendrikclothingcompany #linenshirt #linenshirtforkids #handmadewardrobe #selfdrafted #tweenswim #teenswim #girlsswimwear #sustainableswimwear #tweenswimwear #teenswimwear #girlslinendress #sunshinecoastfashion #sunshinecoastbusiness #sustainablestyle
#reddress #girlsreddress #girlswrapdress #sustainablegirlsdress

So...I BOUGHT A SHOP.Nbd 😆. It's in Marcoola

So...I BOUGHT A SHOP.Nbd 😆. It's in Marcoola, where I grew up. OMFG.Yep, maybe I'm crazy (I'm literally crazy- it's a pandemic) but my dream for yrs has been a one stop shop for tweens and teens (and you!) to buy sustainable jewellery, bags, hats and skincare created just for them by talented local makers. #nomoresmiggleOh yeah, and Hendrik as well as a couple of other ethical ranges. 🙌With a large workshop at the back, where we knocked the wall out so you can see your pieces being made as well, and watch them go from machine to rack. A gorgeous 'adult' boutique just for them.I was rejected by every local boutique I approached, and told by one kind lady my idea will never work- her daughter would never wear it. 🙄I should have given up. I wanted to. But I grew up with a family that always championed me, a man who wants me to follow my dreams and friends that have made this their passion too. I'm doing this for all of us. (And crying as I write this)I'll never forget being so overwhelmed with demolition and even though they had literally driven up from Canberra, Denise and Ben turned up with a toolbox to help. So did Tiffany and Aaron.So I remembered I'm ME. I may be bankrupt by 40, but I will have followed my gut and my dreams- to show people what goes into the garments you wear, and celebrate my tweens and teens, who aren't quite kids nor adults. They are their own tribe.I'm going to promote body love by teaching these teens to sew for the perfect fit for them. Right now, because they are perfect as they are. As well as creative workshops for them and maybe mum.Thank you to all of you. I'm not going to give up quite yet 💪😂Neither should you honey, it's waiting out there for you x

This is Abigail- we love her. She is my girlfriend

This is Abigail- we love her. She is my girlfriends daughter, as are most of my models. No makeup, just a bit of sass ✊ She is sweet, funny and has a blue steel to die for.I truly believe clothes are meant to make our natural beauty shine. Simple classic cuts in a modern colour palette create beautiful shapes on developing figures.Tweens are so prone to developing body issues. It's my job to show them that they are perfect- but learning to dress for YOUR style and YOUR body is so freaking empowering.Sewing for my shape and my expression to the world has been life changing.If I could encourage one girl to learn to sew, alter or repair her clothes- that would mean the world to me.You are gorgeous darling, and that's the least interesting thing about you 😆Abigail wears the Fly Away With Me dress in Snow. This has been an absolute best-seller- I've packed 5 this week!Love,
Brooke📸 by the incredible @carlyco_au who captures our tweens beautifully

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Girlfriends. Maybe you have one, maybe 247. Either

Girlfriends. Maybe you have one, maybe 247. Either way, you can't get by without them- whether it's to hold your hand, vent to or snort laugh with. They will defend you, help you and call you out when needed.The best ones? You don't need to say a thing to.I'm always talking about community and collaboration- and that's what these two sunlit heads remind me of.These two are lifelong friends and helped me model the very first Hendrik design- The Dropwaist Dress. Their mums' helped me shoot this.Because that's what girlfriends do, right?#tweengirls #ethicalfashionaustralia #iconicbrands @theiconickids #tweenfashion #sustainabletween #teenfashion #girlsdress #tweendress #hendrikclothingcompany #linenshirt #linenshirtforkids #handmadewardrobe #selfdrafted #tweenswim #teenswim #girlsswimwear #sustainableswimwear #tweenswimwear #teenswimwear #girlslinendress #sunshinecoastfashion #sunshinecoastbusiness #sustainablestyle #madeinmarcoola

My tween when I tell her to clean her room before

My tween when I tell her to clean her room before school 🤦‍♀️😂Sneak peek of our first Hendrik print releasing this Spring 🙌#tweengirls #ethicalfashionaustralia #iconicbrands @theiconickids #tweenfashion #sustainabletween #teenfashion #girlsdress #tweendress #hendrikclothingcompany #linenshirt #linenshirtforkids #handmadewardrobe #selfdrafted #tweenswim #teenswim #girlsswimwear #sustainableswimwear #tweenswimwear #teenswimwear #girlslinendress #sunshinecoastfashion #sunshinecoastbusiness #sustainablestyle #springstyles

Redheads are pretty much my favourite people 😆-

Redheads are pretty much my favourite people 😆- Gorgeous Mia checking the winter surf in The Box Top because the sun is always shining here on the Coast x#tweengirls #ethicalfashionaustralia #iconicbrands @theiconickids #tweenfashion #sustainabletween #teenfashion #girlsdress #tweendress #hendrikclothingcompany #linenshirt #linenshirtforkids #handmadewardrobe #selfdrafted #tweenswim #teenswim #girlsswimwear #sustainableswimwear #tweenswimwear #teenswimwear #girlslinendress #sunshinecoastfashion #sunshinecoastbusiness #sustainablestyle

Exciting new things coming to Hendrik...#tweengi

Exciting new things coming to Hendrik...#tweengirls #ethicalfashionaustralia #iconicbrands @theiconickids #tweenfashion #sustainabletween #teenfashion #girlsdress #tweendress #hendrikclothingcompany #linenshirt #linenshirtforkids #handmadewardrobe #selfdrafted #tweenswim #teenswim #girlsswimwear #sustainableswimwear #tweenswimwear #teenswimwear #girlslinendress #sunshinecoastfashion #sunshinecoastbusiness #sustainablestyle

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